“But the Remy you just mentioned is completely different, their positioning is quite precise and ruthless, and their product design is no different, leaving aside the question of whether or not there is a borrowing problem, the appearance of their products is really in line with the mainstream aesthetics;”
Speaking here, He Yuanjiang gave a slight beat, and added: “So if you let me make my personal judgement, I incline you to split the team of Gao Heng into two, the production end will be retained first to make sure that the production line can be operated at any time, but the design end, the marketing, and the market end, or as far as possible, all of them are replaced, and even the brand has to be completely changed, although you bought Gao Heng, you can’t use Gao Heng’s brand anymore, because it’s bankruptcy.brand anymore, because the news of its bankruptcy was once boisterous, people all know that this brand is going to fail, the brand value will have become negative, far better to make a new one.”
An Kai Feng asked again, “Then you think, if we rebuild a brand, how should the main product be positioned?”
He Yuanjiang said, “That would inevitably be to grab the market with the product with the highest sales volume and market share.”
Said He Yuanjiang: “Many people start a business in order to reduce the pressure and improve the success rate, like to do vertical segments, think that doing e-commerce platform competition is too big, simply get a small mall or small program, choose to pick mother and baby, liquor, daily chemical these segments, but once so engaged, it will never be possible to make a big platform, and even a lifetime of living under someone else’s ecology!, the same is true for cars;”
“Almost every company that decides to build a car, feel that the new energy 200,000 up and down the car competition is the biggest, outside of Tesla, the hegemony of hundreds of thousands of units sold a year, inside of a large number of domestic new forces, so some companies come to aim at two or three million, three or five million of the sinking market, and some companies think about looking for cuts from the mid-range and high-end market of more than 500,000 or 600,000, but as long as you hold such amentality, although it is possible to achieve success in the niche, it may never win over a giant like Tesla;”
“Tesla’s peak market value of more than one trillion U.S. dollars, to date, the new energy concept cooled down, its market value is still more than 500 billion U.S. dollars, all the domestic new forces combined market value is still not comparable to it, I’m not pandering to foreigners, think Tesla has how powerful, I just feel that many companies, although the conference always say that they are stronger than it, but instinctively still in theAvoiding its sharpness, if someone else comes to engage in new energy, I may also suggest him to do so, but Anjia is different.”
Speaking here, He Yuanjiang said very seriously, “The An family’s own capital strength is strong, Ye Chen as well as the Ye family’s capital is also far from being comparable to domestic new energy vehicle enterprises, and Ye Chen has Isu shipping in hand, the number of ro-ro ships and the volume of shipments are at the forefront of the world, and now the An family has already laid out the power battery, and has acquired Gao Heng Automobile, since this is the case, why don’t you integrate the resources tomake the new energy bigger and stronger in the true sense?”
