Hearing Ye Chen’s words, Tawana subconsciously exclaimed, “Ah? Do you …… mean that you want me to go to Huaxia for a concert?”
“Right.”Ye Chen said indifferently, “I don’t think you’ve had a concert in Huaxia yet at the moment, right? It’s just the right time to take this opportunity to give your Chinese fans a little surprise, it’s also a good thing for your career, and what I can promise you is that there will definitely not be any safety issues once you arrive in China, it’s up to you whether you’re willing or not.”
Tawana said without thinking, “I …… am willing ……”
In normal times, Tawana might have had other considerations, but right now, she didn’t have any thoughts of refusal deep down, it was as if there were multiple voices deep down that kept urging her to hurry up and say yes.
Ye Chen saw her nodding, then spoke: “In that case, then I will talk to you about the specific cooperation, it just so happens that Mr. Mitsui is also here, and he is also a shareholder of Universal, we three parties to settle this matter, Tawana’s performance in China, all the performance costs are in accordance with your normal business cooperation model, whether it is a buyout or box office share, I have no problem with this side.No problem, my requirements are as follows:”
“First, the total number of concerts in China shall not be less than eight;”
“Second, the right to organise no less than eight concerts should be given to me;”
“Third, in terms of ticketing, I will appoint the company to exclusively represent them.”
Tawana once again said without hesitation, “I have no problem with any of it.”
Mitsui Ryo Takashi knew very well in his heart that a world-class top singer like Tawana, no matter where she held a concert, the economic pull that she brought to the local area was huge.
A concert can sell tens of millions of tickets alone, and it can also bring several hundred million or even higher tourism revenue to the local area, and it can even keep the city in the headlines of the world’s news for several days of continuous exposure, the business value behind this is amazingly large.
Therefore, many countries’ performance companies want to invite Tawana to perform in the local area, usually have to give sky-high concessions, and even the local government has to give a certain amount of subsidies.
Tawana’s team as well as the agency, the performance of the control is also very strong, high autonomy.
Ticketing alone contains a great deal of hidden income.
If the concert is in a popular country, popular city, stadium capacity of 50,000 people, the total ticket sales of the concert ticket is about 10 million U.S. dollars or so, but considering Tawana’s great fame, the performance ticket premium is extremely high, so there are countless ways to secretly increase the ticket price.
The most commonly used means is ticket control and speculation.
Of the 50,000 tickets, only 5,000 are actually sold to the general audience, and these 5,000 are entirely up to whoever is lucky, whoever has a fast internet connection, and whoever jabs their finger the quickest, who will likely snag one.
If there are technical scalpers relying on the development of software to grab these 5,000 tickets with the general audience, that is between the scalpers and the audience, the organisers basically do not ask, because the organisers care about the real big head.
The real big head is the 45,000 tickets that were not put on sale publicly.
Since the top singers are the biggest sellers, it’s almost impossible for tickets to be sold out, so the organisers can sell these 45,000 tickets directly to a general contractor at a premium that doubles the price of the tickets.
In some concerts, the price of tickets for the core seats could even be ten times, or even dozens of times, more than the face value of the tickets.
Not to mention world-class top performers like Tawana, even if it’s just the top singers in the Chinese music scene, the ticket price for the first row of the infield is at most 2,000 RMB, but the actual price at the end of the deal is often 20 or 30 times more expensive than the ticket price.
If you take 50,000 yuan budget to buy a certain heavenly king’s concert ticket in a first-tier city, the probability is that you can’t buy the first row of the middle seat, not to mention Tawana such as the world’s top stream.
Tawana in North America, especially Canada concert tickets, infield good area starting price is seven or eight thousand Canadian dollars, the most central position, not to mention 50,000 U.S. dollars a, 100,000 U.S. dollars a is also more than rich people to grab.
The organiser is holding, not just the front row of the infield such a prime position, he is holding, may be 45,000 tickets of various positions, not just the prime position of dozens of times over the usual, even the worst of the hilltop position, can be doubled or tripled to sell out.
Organisers earn this money is also very easy, want to eat it all in one bite, directly do their own scalping, left hand to right hand; do not want to toss, can find a strong local ticket distribution, so that he tripled the price, the 45,000 tickets all packaged to buy away, their own direct earn away three times the box office.
Don’t think that this is a fantasy, in fact, many big ticket distributors can get this money, in the face of this kind of big show which is sure to make a profit without losing money, they are also sure to be willing to pay this money, even if they can’t afford it themselves, they will still join hands with a lot of funders to pay money together to eat this batch of tickets, and then share the money after increasing the price of the tickets and distributing them.
