Bernard Arnault received sales reports fed back from regional directors and was shocked, staring in disbelief.
Although he was the originator of hype marketing and had long guessed that his retail stores’ performance would surge, he did not expect it to surge to this extent.
When inventory shortages or sell-outs were reported from various places around the world, he immediately called his assistant and instructed: “Immediately require all factories to work overtime and rush production. Give them the highest overtime pay allowed by local laws and regulations. The faster, the better. Let the entire supply chain and production end strive to complete replenishment for the global market within five days!”
The assistant quickly said: “Chairman, the supply chain end is not a big problem. The main issue is that our production capacity is severely limited now. Many of our hot-selling products are handmade by artisans, and the speed cannot be increased. Moreover, the intended orders from various stores are surging now. For a long time in the future, our production capacity will not be able to supply enough.”
Bernard Arnault said: “This is simple. Immediately send the raw materials for hot-selling products to China. Let Chinese OEMs complete at least 90% for us. Finally, bring back the labeling and marking process to Paris. Then we can legally add the Made in France label. This is allowed by law.”
As he spoke, he could not help muttering: “However, bags made by Chinese technicians are much better in quality than those by Paris technicians. The lifespan is at least doubled. We need to remind the production end in China to lower the quality standards as much as possible. Otherwise, if each bag bought lasts ten or eight years without damage, how can we sell more?”
The assistant asked apprehensively: “Chairman, is this not quite appropriate?”
Bernard Arnault angrily questioned: “Bastard, does appropriateness need your evaluation? I am the chairman! Do as I say! We have used such methods before!”
The assistant said awkwardly: “Chairman, you are different now. Your reputation is at its peak worldwide. If we create news at this time that our group is solely profit-oriented, I am afraid it will have a great impact on your reputation. You need to cherish your feathers!”
Bernard Arnault suddenly woke up.
“Yes!”
“I am now the great hero of the world!”
“If I engage in labeling deals at this time and it gets exposed, wouldn’t all the super high reputation I accumulated thanks to Ye Chen be ruined?”
Thinking of this, he truly realised that he was no longer his former self.
Now, with his fame out there, he could not resort to unscrupulous means for money as before.
Thus, his mind turned quickly, and he immediately said: “You reminded me well. This matter was indeed inconsiderate on my part. Let’s do this: for the time being when goods are insufficient, we will first cooperate with other companies and do some collaborations, like joint names with other clothing brands. In this way, they will provide the joint design and be responsible for production. We only need to authorise the use of trademarks and logos, then handle sales. This way, we do not need to produce, and we can quickly obtain many joint products. We can definitely make money, and it will not be criticised. As long as we cooperate with enough joint enterprises, we can soon fill the shops with joint products!”
The assistant said in surprise: “Chairman, you… you are truly a business genius! Then I will immediately contact all luxury brands in Europe, as well as those daily necessities brands, and push forward as soon as possible!”
